The age old problem with marketing is that only if you invest money you can make money. You might be having a website or some other form of web program like a blog, wordpress page or product/service etc and you might not know how and where you can exchange your banner or information to promote them. You might even think that by spending a little amount you will be able to earn a lot. But in reality such a thing will never materialize. You have to pay a large amount to do PPC advertising to get a place on the top of PPC listings and the amount you spend will go quite fast.

Try to have your link out on as many different websites as possible and get their link to your page to help push up your organic listing to the top places. This is one of the best practical ways to get large flow of traffic to your site and consequently get your site promoted. The lower the rating is the better. You can check your rating referring to good sites like ‘Alexa’.

By drawing huge traffic to your website you can reduce the rating of your site considerably. Banner exchanges and link exchanges help you to achieve this purpose greatly. Link farm is not so effective while big reputable companies can drive more real clicks to your website.

There are certain websites like FollowThatPackage.com  that provide a new type of promotion to handle this and these companies offer around 250 impressions at the top of their main coupon web page for every unique link that published on your site or some other member web sites for them. This means if you put a link on your website for them they will display the ad banner (820x80 pixel banner) you send them at the top place of their website. For more unique links provided by you, they will show your banner more times. Thus one link will give you 250 impressions, two links a total of 500 and so on.

Well, the traffic driven from other sites to these sites will be able to see your banner ad and also the traffic you send from your site will see those site banners and your banner. Thus such sites can increase the number of viewers who will be able to come to know about your website without the loss of a single buck from your pocket by just inserting a link on your website or on other member sites.

Now it is up to you to find out such a free service website that satisfies you fully. Make contact with it in regards to advertise your banner ad on that website and get signed up with it. The more these sites spread the word, the more exposure you will get.