Animated web banner ads are widely used for promoting online business because the movements in an animated banner catch the attention of visitors more than a dull static banner. Animated banner ads are used for promoting one’s website, product or the service one offers. But the main minus point about animation is that too much of it tends to annoy the viewer. The choice of color and an excellent copy enhance the success of an animated banner.

Your website will look nice with a beautifully designed animated banner ad that contains proper colors and excellent copy. But do you know what contents should be added to the banner. The tips below will give you an idea about gif animated banner design and help to plan out your animation.

With ideas about your banner you approach a professional web banner designer for the creation of your animated banner. After studying your website properly the designer will generate a banner ad that reflects and highlights your site colors and style. Just a visit is enough for him/her to get an idea about the colors, style and fonts to be used in your banner. Or if you are very particular that your banner has an entirely new look with different style and colors, communicate that wish as well. If your company has a logo, don’t forget to send that image also. Send your graphic designer any other specific photos or images to be included in your banner.  Or else keep full faith on the expertise of your banner designer who will illustrate your words and highlights your style with their skill in designing and artwork.

Most of the web banners have about three rotating transition frames, but no definite rule on this, three is only average. You can have more or less frames by just adding or subtracting a frame in your design request. It must be noted that if you have more frame transitions the file size will become larger causing the banner to take more time to load. So it is advisable to follow the normal parameters.

Now you can express your thoughts clearly just by writing your words per frame or rotation. A standard web banner size is 468x60 pixels or about 6.5 x .75 inches. You can write one sentence easily in that spacing, depending on the length of the sentence. The size of a standard button is 125 x 125 pixels, approximately 3/8 x 3/8 inches and two to three word statements will work well within each frame.
In rotation or frame- 1 you can have image (if applicable) and text. In rotation – 2 image (if applicable) and text and in frame 3 also image (if applicable) and text. That is all. This simple formula will, not only help you plan out your animated web banner ad but your organizational skills will be greatly appreciated by your graphic designer and both of you can save time as well.