A branding banner ad could be defined as a means to advertise your business name, domain name, logo and slogans to a target audience who will hopefully, now or later, show interest in the services offered. The ultimate aim of branding banner ads is to create awareness about your product, service or topic of interest among the public who can easily associate your website with these.

To achieve the online branding objectives you can follow certain steps mentioned below:
Well before the launching of your business, you have to select a name and logo that you can keep till the end. To run a logo for two years and then decide to change it will not do anything positive for brand recognition. Make the company’s name and logo unique, simple and attractive. Moreover if you have plans to market internationally ensure that the name and logo can be transferred to various cultures. Large, well-branded companies use one simple strategy, making the company name their logo, e.g. Yahoo!, Microsoft, IBM and eBay.
Make specific colors part of the brand.

As far as possible for the entire banner use the same colors that are found on the website and in the logo. Remember, at the sight of a particular color, the audience can associate that color with your company. Several people could associate the advertisement containing blue men and green paint with Intel and Pentium 111.
The purpose of branding banner may not be to draw immediate action from the visitors, but when they require your service they should have an easy access to it in a very simple way. You can achieve this in a subtle, but effective way, by adding your URL in the banner ad. A short domain with keywords is always welcome. It is easy to remember a short domain while at the sight of relevant keywords the visitor can associate the website with a particular product, service or need.

For making the banner clear, attractive and uncluttered, the logo must be seen in a dominant place on the banner and make it as large as possible. If the company has a slogan, try to work it also for the audience to get the mental association stronger. If animation is used ensure the logo and animation display on each frame. Keep away from gimmicks or other irrelevant features as these in any way will not help in building trust or creating the mental association between the brand and the market need you have to fulfill.

Designing effective branding banners is an art. Try various designs, don’t get discouraged if they do not produce immediate results as seen in direct advertising. Yet, branding ad banners have the potential to bring fruitful returns in the long run.