Free banner exchange service on most websites offers webmaster the capacity to advertise on other sites freely, though some do charge an amount. However, free banner exchange services indicate considerable growth in numbers. You can exchange banners with other webmasters through these exchanges. For business persons who want to promote their online business or for webmasters who want to get free target traffic, a lot of web sites are out there to assist you with that. These free exchanges make it possible for you to promote your product or service by banner advertising across a network of web sites.

When you insert a banner or text advertisement into your page, automatically you show banner and text ads for other site members generating you ad impressions while in return the networks you have joined will display your banners and text ads. But don’t think that this is all that you require getting volumes of traffic to your site, just one of several that a webmaster wants to draw traffic to websites.

Banner exchange is similar to a link exchange just with a banner whereas link exchange has a hyperlink. This consists of a group or confederation of websites that works in a similar manner as a web ring. This exchange has a central organization or a website that offers this service where you can register with. The exchange in turn gives you HTML code which can be inserted into your web page. The HTML in the banner exchange consists of simple circular ring navigation hyperlinks while in link exchange the HTML code can cause the display of banner ads, for other member web sites of the exchange, on the sites of the members and webmasters have to generate similar banner ads for their sites as well.

The banner ads are downloaded from the exchanges and the exchange site shows clearly on its monitor the details such as how many times a site has placed the banner ads of other member sites and credits that site with a number of displays of its banner ads on another member’s web page. Exchanges get such particulars from the referral information that is supplied by web browsers. Link exchanges usually works on a 2:1 ratio, i.e. if a member displays banner ads of a second member two times, the second member shows the first member’s banner once. Though web banner exchanges also operate on 2:1 ratio there are exchanges that offer 1:1 or even 3:4 ratios.

Business owners who are on a low budget can look up at web banner exchanges as providers of internet marketing strategies like banner ads. The real use of a banner ad is to display your banner at the appropriate place on a website that receives volumes of traffic and attracts a target audience who are interested in your products or services. Moreover, this website should not be a direct competitor of your business.